Investor pitch
One-page version. This is the elevator pitch in document form — structured to be scannable in 3 minutes, copy-paste-able into a deck, and defensible against a partner's pushback. It is a draft for fundraise conversations, not a binding offering document.
The headline
BitView is the watch-to-earn layer for live streaming, on Solana. Twitch streamers reward viewers who actually show up with on-chain tokens their audience can claim, swap, and spend. We make money on the fee surfaces that emerge — swaps, token launches, premium subscriptions, brand sponsorships — and we never extract from the viewer-streamer relationship.
The problem
- Creators can't measure or reward audience quality. Twitch shows them average concurrent viewers. They don't know who actually watches, who lurks, who churns. Twitch has no native loyalty layer the streamer controls.
- Viewers have nothing to show for time spent watching. They might sub or cheer (paying out), but the value flow is one-directional.
- Brands overpay for unverifiable reach. Influencer marketing is a $25B/year industry running on screenshot-driven reporting and inflated "average viewer" numbers from streamer rate cards.
The previous attempts to solve this — Rally, Roll, Friend.tech — failed because they made viewers buy their way in (speculation), used custodial sidechains (lock-in), or ran on expensive L1s (gas killed micro-rewards). See Competitor landscape.
The solution
BitView lets a streamer create a Solana-backed distribution event in two clicks. While the stream runs, the bot tracks chat presence and credits each linked viewer's wallet a per-tick share of the streamer's funded pool. At stream end, a merkle root publishes on-chain via an audited distributor program, and viewers claim non-custodially to their own wallet. Earned tokens swap to USDC / SOL / BTV through an integrated router built on Jupiter aggregator + Meteora DLMM.
| Feature | What it unlocks |
|---|---|
| Earn-by-watching | Real audience-quality signal, not pay-to-play |
| Self-custody claims | No custodial risk, no platform freezing funds |
| Liquid swap router | Earned tokens convert to USDC in one click |
| Streamer-issued tokens (Identity tier) | Fan-economy upside with creator royalties |
| BTV native token | Universal medium of exchange, anti-sybil stake, fee discount |
| Sponsorship marketplace | Brand budgets find verified audiences with on-chain proof |
Why now
- Solana fees < 1¢ — micro-rewards are economically viable for the first time. Ethereum mainnet attempts (Roll) failed on gas alone.
- Twitch saturation — top streamers want monetization that doesn't compete with subs/bits/ads. Twitch hasn't shipped a meaningful new monetization product in years.
- Audited Solana primitives are in place — the Jito/Jupiter merkle distributor has been live and audited (Neodyme + OtterSec) for 2 years. We don't reinvent the cryptography.
- MiCA in force across the EU — utility-token frameworks are clearer than they have ever been. We design for compliance from day one.
Market size
| Layer | TAM | BitView's slice |
|---|---|---|
| Twitch creator payouts (subs + bits + ads share) | ~$1B/year | Adjacent — we're additive, not replacing |
| Live-streaming audience attention (Twitch + YouTube Live + Kick + Trovo) | ~6B watch hours/month | Settlement layer (we touch fee on value events, not raw hours) |
| Influencer marketing in gaming | ~$3.7B/year (2024) | Sponsorship marketplace take rate |
| Crypto creator-economy wallets | ~5M Solana-active wallets, growing | Direct viewer onboarding |
We don't need to capture all of this. At 5,000 active streamers and a healthy tier mix, the model produces ~$540K/month gross revenue at ~76% margin — see Revenue streams §Path to profitability.
Business model
Seven revenue lines, none individually load-bearing. Top three:
- Swap protocol fee — 0.10% on every swap routed through BitView. Scales linearly with platform usage. Indicative: $125K/year per 1,000 active streamers.
- Pro/Plus subscriptions — $99/$499 per month. ARR target $600K at 1,000 streamers.
- Sponsorship marketplace take rate — 5% of brand spend. Indicative $300K/year at 50 campaigns/month.
Plus four supporting lines: token launch fees, distribution creation fees, streamer-token protocol allocation (equity-like), treasury LP yield. See Revenue streams for the full table.
Traction
Honest framing. We are pre-launch. Below is what's built and what the immediate growth plan is.
| Status | Item |
|---|---|
| ✅ Built | Backend service (Rust + actix-web + MongoDB) |
| ✅ Built | Twitch presence tracking + accrual engine |
| ✅ Built | Wallet linking with OAuth + ed25519 signature |
| ✅ Built | Distribution lifecycle API + audited claim path |
| ✅ Built | Documentation portal with strategy + reference |
| 🟡 In progress | Snapshot/finalize automation + viewer claim UX |
| 🔴 Not started | BTV token launch (Phase 2) |
| 🔴 Not started | Streamer-token launchpad (Phase 2) |
| 🔴 Not started | Sponsorship marketplace (Phase 4) |
90-day plan:
- Close the Phase 1 loop end-to-end with 5 design-partner streamers.
- Onboard the next 25 streamers via concierge.
- Hit 1,000 unique linked viewers.
Defensibility
The technology choices (Solana, audited distributor, Jupiter routing) are public and replicable. The moat is the network of streamer relationships, sponsorship deals, and BTV liquidity that compounds with scale:
- Pro/Plus subscribers locked in by month-to-month SaaS.
- Sponsorship marketplace deals exclusive per-campaign.
- Streamer-token pools deepen with use; new entrants start from zero liquidity.
- BTV float with sticky holders (fee discounts incentivize holding).
- Brand integrations have switching cost — once a brand's first campaign works, "the same thing but new" is friction-they-don't-have-time-for.
This is a horizontal-network-SaaS moat. We win by getting to scale first.
What we're raising
Proposal subject to actual fundraise terms.
- Round: Seed
- Amount: $3M USD-equivalent
- Use of funds:
- Engineering + product (3 FTE for 18 months): $1.4M
- Streamer acquisition + concierge ops: $400K
- Marketing + content: $300K
- Audits + bug bounty: $250K
- BTV liquidity bootstrap (treasury seed): $400K
- Legal + compliance retainers: $150K
- Buffer / runway extension: $100K
- Runway target: 18 months to 5,000 active streamers and net-positive monthly cash flow.
- Investor allocation in BTV: 8% of total supply, 3-year linear vest with 6-month cliff. See Tokenomics §Allocation.
Risks (in priority order)
| Risk | Mitigation |
|---|---|
| Liquidity collapse on streamer tokens (Rally pattern) | Auto-seeded BTV pools, narrow-band concentrated liquidity, vested streamer reserves |
| Sybil farms drain pools | 8-layer anti-fraud with slashable BTV stake. Target ≥95% real-user-earned ratio |
| Regulatory action (US securities, MiCA) | Utility framing, no revenue share, public emission, decentralization runway. See Risk and compliance |
| Cash-out rate too low → no swap revenue | Frictionless cash-out UX + marginal incentives to hold (BTV fee discount). Target 50–80% |
| Cash-out rate too high → no BTV float | Same UX, calibrated incentives. We tune the dial. |
| Streamer-side rugpull damages reputation | Vesting locks, content policy, delisting, optional KYB for top streamers |
| Smart contract exploit | Audited base + bug bounty + multi-sig + timelock |
Why this team
Placeholder section — fill with founder bios and credible signals before sending to investors.
- Founding engineer with [N years on Solana / on streaming infra / on fintech].
- Prior shipped products at scale ([X, Y, Z]).
- Network of design-partner streamers committed to the alpha.
- Advisory connections in Solana DeFi (Jupiter / Meteora) for liquidity bootstrap.
Why this market
It's the only mass-consumer behavior on the internet where (a) the user generates measurable, high-frequency engagement (chat, watch time), (b) the platform-host (Twitch) has not built a value-share layer, and (c) the on-chain primitives to fix it are now cheap enough to use. Every year this stays unaddressed, more streamer-audience value is created that nobody captures. We capture a small fraction at the value-flow points and return the rest to the people creating the value.
What we're asking for
- Seed capital + a partner who has shipped a marketplace / network business through scale.
- Intros to top-tier streamers (or their representation) for the concierge cohort.
- Solana ecosystem credibility — Jupiter / Meteora / Helius / Magic Eden alignment.
- An advisor with deep regulatory experience in crypto-creator economy (US + EU).
Numbers in this document are indicative and subject to validation through the design-partner cohort. Final fundraise terms will be set in the term sheet, not here.